Developing and Implementing Marketing Plans
Organizátor kurzu: Blue Ocean Consultancy Ltd
Pridať medzi obľúbené
Obľúbené
22.07.2013 - 26.07.2013
Londýn
3 Days = £1650 excl. VAT
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Obsah kurzu
Developing a strategy - Strategic marketing concepts
- Marketing – sales partnerships: how to plan and implement customer strategies
- Myths about planning
- Relationship between a strategic plan and a marketing plan
Segmenting the market Assessing strengths and weaknesses Widening your reach Implementing a campaign Internet Marketing Plans - Natural Search Engine Optimisation (SEO) on traditional web search
- Natural SEO on other forms of Internet search
- Paid advertising on the search engines, known as PPC (pay per click) advertising
- Paid (PPC) advertising on locations other than traditional web search
- Banner advertising and other forms of paid advertising (pay per impression)
- Viral marketing and marketing on the web2.0 and new social networks
- Online articles PR distribution
- Email marketingWebsite conversion
- Measuring the ROI (return on investment) of the different parts of online marketing
Evaluation: What to do next
Cieľ kurzu
Analyse environmental forces that impact on marketing plans
Undertake quantative and qualitative research and analyse trends
Develop offensive and defensive strategies for competitive advantage
Position the brand for market dominanceImplement marketing strategies and monitor performance
Understand the critical relationship between marketing planning andsales execution
Develop marketing strategies to achieve the target objectives
