Social Media Applications for Business
Organizátor kurzu: Blue Ocean Consultancy Ltd
Pridať medzi obľúbené
Obľúbené
18.06.2013 - 19.06.2013
Londýn
2 Days = £889 excl. VAT
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Obsah kurzu
Social media in context - The history of Social Media
- Outbound Marketing
- Inbound Marketing
- Why use social media for business
- What do you want from Social Media
Introducing the primary social media tools
- LinkedIn for Business: Networking and Business Development
- Facebook for Business
- Twitter for Business
- Foursquare for Business
- Internet Marketing Essentials for Business
Social media use within organisations Reputation management Social media monitoring and measurement - Capturing what people are saying about you
- Tracking keywords to find followers / influencers
- Finding the right conversations
- Watching competitors
- New business generation – tracking direct key phrases
- Measuring and tracking activity
Your Social Media Activity – A Practical Plan - Scheduling your activity
- Testing and doing what works for you
- Publicising your social media sites
- Blogs to follow
- Forums to participate in
Cieľ kurzu
Understand the principles of communication in social networking environments.
Understand how social network communications differs from traditional business communication methods and why it matters.
Understand how to use social media tools for increasing workplace productivity.
Know the difference between the most common social networking tools and how they can be used to achieve business goals.
Develop policies and procedures for the use of social media tools in your business.
Understand the principles of ‘organisational readiness’ for the use of social networking tools including resource requirements and risk reduction strategies.
Understand how to integrate a social media strategy into your organisation’s existing communications and marketing strategies.
Understand how social network communications differs from traditional business communication methods and why it matters.
Understand how to use social media tools for increasing workplace productivity.
Know the difference between the most common social networking tools and how they can be used to achieve business goals.
Develop policies and procedures for the use of social media tools in your business.
Understand the principles of ‘organisational readiness’ for the use of social networking tools including resource requirements and risk reduction strategies.
Understand how to integrate a social media strategy into your organisation’s existing communications and marketing strategies.
