Principles of Marketing
Organizátor kurzu: Blue Ocean Consultancy Ltd
Pridať medzi obľúbené
Obľúbené
17.06.2013 - 18.06.2013
Londýn
2 Week = £5100 excl. VAT
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Obsah kurzu
What is Marketing? Characteristics of a market
- How markets function
Marketing Practices - Marketing communication principles and practice
- Identifying, segmenting and targeting customers
- Evaluate the role of marketing activity in your organisation & markets
The Marketing Mix - The scope of the marketing mix
Current Issues in Marketing Marketing Environment Marketing Research Segmenting, Targeting and Positioning - Simple segmentation exercise
- Evolution of competitive edge(s)
- Consumers Positioning Through The 7 PsPlanning
Marketing Planning
Cieľ kurzu
The ability to define what marketing means and where it begins
The ability to recognise the need and principles for a market audit and strategic plan
Knowledge to consider elements of the marketing mix
Practical sills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
Knowledge to structure a marketing plan
The ability to recognise the need and principles for a market audit and strategic plan
Knowledge to consider elements of the marketing mix
Practical sills to apply industry recognised models and techniques to smooth the path to an effective marketing campaign
Knowledge to structure a marketing plan
